Gavmild is a Copenhagen-based insurance broker founded in 2024 by a team with backgrounds from companies including Tryg, on a mission to challenge the opacity and complexity of the traditional Danish insurance market. Three players control over 60% of the Danish insurance market, and Danish insurance prices have risen well above the EU average — a structural dynamic that Gavmild was built to disrupt.
Rather than underwriting risk itself, Gavmild acts as an intermediary, offering fully customisable, fee-free insurance products with no lock-in periods, working with Swedish insurer Eir Försäkring and Danish partner easySure as the underlying carriers. The proposition is straightforward: transparent pricing, personal advisory service, and coverage tailored to the individual — without the hidden charges and automatic price creep that characterise the incumbent players.
