About
WECO
FAMILY OFFICE
Innovation meets conservatism
At Weco we believe that being brave and curious goes hand in hand with a solid and professional business foundation. We possess the will, the dedication and the seriousness to unite these seemingly contrasting business values, and this specific mind-set makes us unique. Our investment strategy is industry agnostic, focusing on the talented business leaders and the industry potential.
Our portfolio includes investments in F&B, SaaS & Emerging Technologies, among a smaller range of investments in VC and PE. Below are some of our current minority investments:
Zensai is an award-winning privately held software company established in Denmark in 2009, with offices in Europe, Australia, and the US. Through their Human Success platform, Zensai support people in progressing along their success journey. From learning to engagement and performance. On their time and their terms.
Weco has been a part of Zensai since 2017, and currently with Alexander Augustensen representing Weco on the board.
Zuuvi is a creative performance platform enabling marketeers to efficiently manage their ads at scale, with the ability to produce, automate and produce ad creatives to all digital channels.
Weco has been a part of Zuuvi since 2019, and currently with Johan Wedell-Wedellsborg representing Weco on the board.
Quantinuum is leading the development of the most powerful quantum computers and the most advanced quantum software solutions. With our full-stack technology and world-class scientists, we are rapidly scaling quantum computing to solve tomorrow’s biggest challenges
Weco has been a minority shareholder of Cambridge Quantum since 2021, which merged with Honeywell Quantum Solutions to form Quantinuum during the same year.
JOE & THE JUICE is a retail chain of juice stores located in trendy neighborhoods or pedestrian areas with heavy traffic. JOE & THE JUICE sells fresh, made-to-order fruit and vegetable juices, smoothies, shots, sandwiches and salads, coffee, and tea prepared on the premises, and cakes made by third-party suppliers. As of 2023, JOE & THE JUICE has more than 360 stores globally in 19 countries.
Weco has been a part of JOE & THE JUICE since 2010 and remains a minority investor after the sale to Valedo Partners (2013) and General Atlantic (2023).
Emmerys is a 100% organic bakery chain in with 34 outlets in Denmark, offering organic coffee, tea, sandwich and own specialities for their guests in order to create a good experience through quality and taste in bakery products.
Weco has been a part of Emmerys since 2017 and is represented on the board through Johan Wedell-Wedellsborg.
LETT is a Norwegian restaurant chain with 12 outlets focusing on healthy food, offering tasty bowls, salads, sandwiches, juices and raw food. LETT was created to let people engage more in how their food is made, where it is sourced from and how tasty green food can be, changing the future of food one meal at a time.
Weco has been a part of LETT since 2020 and is represented on the board through Johan Wedell-Wedellsborg.
OTHER NON-LISTED INVestments: Tech / B2B
OTHER NON-LISTED INVestments: COnsumer
Alternatives and fund investments
We are always looking to be a part of the next adventure together with passionate leaders
Our investment focus is on late seed and onwards with an industry agnostic approach.
Contact our investment team with your pitch deck to start the conversation at kch@wecogroup.dk
