JOE & THE JUICE is a retail chain of juice stores located in trendy neighborhoods or pedestrian areas with heavy traffic.
JOE & THE JUICE sells fresh, made-to-order fruit and vegetable juices, smoothies, shots, sandwiches and salads, coffee, and tea prepared on the premises, and cakes made by third-party suppliers.
As of 2023, JOE & THE JUICE has more than 360 stores globally in 19 countries.
Weco has been a part of JOE & THE JUICE since 2010 and remains a minority investor after the sale to Valedo Partners (2013) and General Atlantic (2023).
